Culture Critique
Culture Critique

Cut the BS

Let’s define sharing. When you share, you are giving something to someone else without expecting anything in return. Or you are working together to produce something that you will all enjoy together. For example, sharing a meal that you have prepared, or perhaps having a potluck where everyone brings something to share with the group. In other words, sharing is different from selling or renting something to someone. Sharing is giving freely to another individual or contributing to the common good; it is not a for-profit, private commercial activity . . .

 

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In the commercial, a young man is standing in an alley contemplating a picture of his family, when suddenly he is surrounded by a group of muggers; a sports star is having his injured hand bandaged in a locker room; some dangerous-looking men are bullying an old man on the subway while everyone looks away; and a burning building explodes as the fire department tries to put out the fire. Cut to a close-up of a lone fireman with a resigned look on his face sliding his protective visor down over his face. BE SELFLESS, the caption reads, before he charges into the burning building . . .

 

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A lone car cruises along a sinuous ribbon of road on the edge of a cliff that falls precipitously into the churning ocean below. The sun is setting and upbeat electronic music pulses on the radio. The driver is a young, well-dressed professional with an attractive woman by his side. His face is serious as he drives off into unlimited opportunity, perhaps even immortality . . .

 

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